BAD BUTCH RESUMÉ

I have experience in a wide range of domains, including web merchandising, web design, online marketing, project management, copy writing and content strategy. I am a hard worker, learn new skills quickly and always look forward to a new challenge. My strongest is attribute is that I take pride in everything I do, and strive for the best in myself and in co-workers.

6/07 - Present
Online Producer / Web Designer
Clear Channel Communications
San Diego, California

• Work with account executives to design and create client advertising, including various banner ads, promotional landing pages and online contests
• Develop top-down website redesigns that effectively capture the on-air personality and brand image of a variety of Clear Channel San Diego radio station websites, including 101 KGB FM, Star 94.1, Rock 105.3,Channel 933 and Dave, Shelly and Chainsaw
• Produce new and relevant content to drive unique visitors, including landing pages, videos, multimedia content and promotional graphics
• Create, design and maintain locally generated content, including weekly emails, social networking programs and seasonal content, online event calendars and contest pages
• Develop and execute tactical plans in support of both the programming and sales department of each station
• Serve as technical support for on-air personalities regarding their web pages

2/07 - 7/07
Field Marketing Coordinator, Southern California
Starwood Hotels and Resorts
San Diego, California

• Responsible for creating online marketing content for a variety of properties, including Sheraton, Westin, W, Planet Hollywood and St. Regis hotels and resorts
• Develop unique landing pages for all applicable properties and destination sites
• Create a variety of marketing imagery, including advertising banners, logos, promotion headers and print ads
• Analyze online metrics on special offer and destination sites for monthly reports
• Support the Director of Field Marketing in developing and implementing new programs and partnerships

10/05 - 2/07
Associate Project Manager, B2B Marketing
Sony Electronics
San Diego, California

• Identify the need for and supervise the creation of marketing materials for various B2B resellers and business end-users
• Coordinate collateral creation from inception to delivery
• Participate in reseller marketing research to identify key market segments and the collateral most appropriate for them
• Operate as the point of contact for various stakeholders within Sony and outside service vendors
• Track campaign metrics against business objectives to ensure maximum performance
• Note: Contracted to Sony through the Sapient Corporation

6/05 - 10/05
B2B Product Merchandising Manager, Portable Electronics
Sony Electronics
San Diego, California

• Supervise Online Catalog Managers to insure accurate and timely creation of product data on various B2B websites, including www.sony.com/business
• Work to effectively feature and promote digital camera, camcorder and portable audio products and promotions
• Collaborate with business stakeholders to explore merchandising possibilities and resolve merchandising issues
• Work closely with development teams on merchandising enhancements
• Drive business goals including increasing conversation rate, attach rate, up sell and cross sell
• Establish and enforce rigorous QA and editing processes
• Note: Contracted to Sony through the Sapient Corporation

10/03 - 6/05
Online Content Manager, Digital Imaging
Sony Electronics
San Diego, California

• Manage and merchandise digital imaging products for sonystyle.com
• Create and edit catalog content, product briefs, 3D modeling scripts, and comparison chart data
• Design and manage online promotion pages, informational landing pages and online comparison charts
• Create imagery for all of the above, including promotional graphics, advertising banners and web-optimized product photographs
• Supervise Portable Electronics product data migration from Enfinity CMS to the IBM Websphere platform
• Note: Contracted to Sony through the Sapient Corporation

12/02 – 6/03
Web Content Manager
Super Warehouse
Chula Vista, California

• Manage and merchandise product information for superwarehouse.com
• Write and edit catalog content for a variety of products, including Monitors, Plasma Displays, Scanners, and Projectors
• Design and manage specification charts and interactive buying guides
• Create imagery for all of the above, including promotional graphics, advertising banners and web-optimized product photographs
• Drive business goals, including increasing conversation rate, attach rate, up sell and cross sell

3/00 – 4/01
User Interface Designer
America Online San Diego
San Diego, California

• Design front-end user interfaces for Decision Guides used on America Online, Netscape, CompuServe and other AOL properties
• Work with producers to identify content needs and schedule deliverables
• Optimize product imagery for display on the web
• Design and create logos, promotional imagery and advertising banners
• Create online user interfaces in Coldfusion that automate the production of logos, headers and other graphic collateral

9/99 – 5/03
Bachelor in Science Degree
San Diego State University
San Diego, California

• Television, Film and New Media Production

9/98 – 6/99
Certificate of Achievement
Southwestern College
Chula Vista, California

• Computer Information Systems: Internet Web Design

Skills

• Graphic design for web and print
• Multimedia production
• Audio/Video production
• Online marketing
• Web merchandising
• HTML (XHTML 1.1, CSS)
• Photography, including digital
• Copywriting and editing
• Advertising and public relations
• Content Strategy
• Media and Script Writing

Software

• Adobe Photoshop
• Adobe Flash
• Adobe Illustrator
• Adobe Premiere
• Adobe After Effects
• Adobe InDesign
• Omniture SiteCatalyst
• IBM WebSphere Commerce
• Intershop Enfinity Content Management System
• Microsoft Office
• Microsoft PowerPoint